Diploma in Digital Marketing

The Diploma in Digital Marketing program begins with an introduction of the digital marketing landscape, gaining a fundamental understanding of its core principles, as well as being able to define the key differences between Traditional Marketing & Digital Marketing. The program then takes a closer look at search engine platforms, covering terminology and technical insights necessary for an effective SEO strategy. You will understand how to measure and analyse the effectiveness of the advertising campaigns by generating detailed reports, as well as develop the knowledge and skills to effectively engage with customers across a diverse range of social media platforms.

By the end of this program, you will integrate your digital marketing ideas to develop, plan and implement an effective digital marketing strategy, based on your organizational priorities and resources.