Learn how to make more sales faster and easier using social selling techniques. Increase sales performance by up to 400%
by adopting digital and social selling tools.
The Digital and Social Selling Module is designed to help you integrate digital techniques into your sales process to acquire more prospects,
reduce lead times, nurture customers and drive revenue.
Upon successful completion, you will become a Certified Digital & Social Sales Professional and gain exclusive access to our membership network designed to connect you with peers, experts, industry and opportunities.
WHAT YOU’LL LEARN
➔ You will be introduced to the most effective digital and social selling tools and techniques to maximize the impact and ROI of your social selling initiatives.
➔ Understand how to implement a digital sales strategy in your organization.
➔ Ensure you have the tools and skills needed to sell effectively, achieve quota and attain selling success.
How it works?
Understand the concept of social selling, how it has transformed the sales process, and how you can leverage advanced tools and techniques to become a prolific digital seller.
Using social intelligence and social listening, you will learn how to monitor online interactions, read digital behavior and discover commonalities to later personalize your engagement.
Discover how digital tools and social media platforms can facilitate relevant sales messages and content, making it easier to later offer the right solutions, to the right client, at the right time.
Gain a solid understanding of the major concepts and applications of CRM and Social Collaboration and how those concepts align to core activities in the sales process.
Learn how to use a variety of content creation tools that assist with the complete content creation process, from researching topics, to creating text and graphics, and proofing and editing your content.
Learn how to strategically craft communications to ensure all contact with clients are relevant, personalized and aligned with their personal or business objectives.
Learn how to manage large prospects and client bases with minimal effort. Discover engagement techniques and learn how to handle sales objections throughout the customer journey.
Establish Key Performance Metrics that relate to the measurement of your social customer service. Leverage results to increase efficiency and assess opportunities that benefit your efforts.
Explore how you can implement effective communication strategies to keep employees motivated and accountable for their individual digital & social selling strategies.
Conduct an all-inclusive analysis, identifying information such as key trends in geos and top prospects. Leverage this insight to determine your selling goals and objectives.