Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.
This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.
Upon successful completion of this specialist diploma, you will become a Certified Digital Marketing Specialist in Strategy and Planning.
WHAT YOU’LL LEARN
➔ Develop, implement and manage advanced digital strategies that stand up to the scrutiny of boardroom level decision making.
➔ Implement a powerful marketing mix that sustains customer engagement and increases sales.
➔ Consolidate the essential skills necessary to create well-measured digital strategies that convert.
How it works?
Learn how to develop an effective digital strategy for your organization and gain clear insight into the complexities of planning, strategic management and reporting.
The Traditional Communications course looks at communications before digital marketing became widespread and how it has evolved over the years.
The Digital Communications course will teach you about the digital communications approach to audience engagement.
This course will introduce you to the value, characteristics and suitability of social media platforms and contextualize the digital landscape, including Search Marketing (SEO), Email Marketing, Digital Display Advertising, Mobile Marketing, and Social Media Marketing.
The Social Customer Service course looks at using social media as a customer service channel, peer-to-peer communities and how what is happening online is critically important to businesses.
The Budget & Resourcing course looks at the crucial aspects of planning and maintaining a budget in your digital marketing strategy.
The Big Data & Analytics course will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence.
The Digital Leadership module will guide you as you transition from a traditional to a digital strategy and empower you to mentor and lead your team in their digital marketing activities.
The Strategy Formulation and Plan module will provide a structured conclusion to bring together all the strands of the Digital Strategy and Planning Program.