Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialized SEO module is a professional certificate delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
Upon successful completion, you will become a Certified Digital Marketing Specialist in Search.
WHAT YOU’LL LEARN
➔ Create, manage and implement advanced search marketing strategies using Google AdWords, PPC, display and remarketing techniques.
➔ Understand the significance of key campaign metrics, perform analysis and optimization of campaigns to increase conversions.
➔ Generate insightful reports to satisfy boardroom level stakeholders in your search marketing campaigns
How it works?
Learn how the core search elements, including search engine optimization, pay-per-click advertising, and analytics, work together to drive targeted, high-converting traffic.
The SEO Setup course introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages (SERPs).
Develop an understanding of the technical aspects of onpage optimization, enhance search traffic, and develop broader engagement levels across different digital marketing channels.
The SEO Workshop provides a practical workshop on SEO. You will learn how to conduct a comprehensive SEO audit, to tweak your SEO strategy from both a technical and content aspect to improve your overall ranking.
The Paid Search course introduces you to the fundamental concepts of PPC advertising. You’ll learn how to set up an AdWords account, interact with the AdWords interface and understand the AdWords hierarchy.
The Display Advertising course introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score.
Explore Pay-Per-Click Video Advertising and investigate the opportunities for advertising provided through display networks, video hosting platforms, and mobile platforms with the Video Advertising course.
The Analytics Setup course enables you to understand how to measure, monitor and optimize your website performance as well as your digital marketing campaigns for success.
Taking your analytics knowledge to the next level, Applied Analytics will help you to develop your understanding of the more technical aspects of analytics such as goals, funnels and conversions.
The Strategy & Planning course will teach you how to devise an all-encompassing search strategy using the PROPEL strategy model. You will learn about the key components of a successful social strategy and ROI.